The pandemic year directed a tidal wave of first-time boaters to the water in 2020 – flooding the brokerage market with historic demand – and positioned the marine industry for exponential growth for years to come. In the superyacht segment, 80’+, the US market saw a 30% uptick from 2019. A total of 309 yachts in this segment were sold. Review the superyacht market report below.

---

‘WE ALL BECAME USED TO HEARING ABOUT THE FINANCIAL ARMAGEDDON THAT WAS AROUND THE CORNER, BUT SOMEHOW THIS DIDN’T SEEM TO AFFECT OUR MARKET AND THE DESIRE TO GET OUT ON THE WATER AS SOON AS POSSIBLE, EVEN IF RESTRICTIONS AND LOCATION DIFFICULTIES MEANT THAT THIS WAS MORE PROBLEMATIC.’ – Sue Grant, Berthon International

After such a strong year, the challenge for all of us in the marine industry is to successfully nurture and engage new enthusiasts. As brokers and marine retailers were forced to shift from their familiar methods of doing business – literally overnight – to “touchless” virtual solutions, it was digital marketing that stood up to the challenges of the pandemic and is now more than ever the proven strategy for selling more boats faster and connecting with future customers.

Take a look at the full superyacht market sold boat report by downloading through the button below.